Case StudyAdelaide Fringe
Public Relations and Communications
- Team work
- National awareness
- Record-breaking attendances
- Industry impact
“We need to raise the national profile of this Festival,” was the initial PR brief for the Adelaide Fringe way back in 2012. It was already highly renowned in arts circles, and recognised as the largest festival of its kind in the Southern Hemisphere but it didn’t receive the recognition it deserved across state borders.
That was more than seven years ago, and JP Media has seriously stepped up awareness and appreciation of the festival every single year since. The 2019 Fringe scored a whopping 43.6 per cent more national media coverage than the previous year, all driven by the JP team, which travels strategically to connect with national contacts, and spruik all facets of the Adelaide Fringe.
It translates to enormous profile growth for an ever-evolving SA showcase of emerging arts, and is one of the benefits of a fit, young company with significant national reach.