Case Study

Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.

In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.