Case Studies
Ipac Western AustraliaOverview
PROCESS
- Research
- Industry Insight
- Copywriting
RESULTS
- Recognition
- Trust
- Reputation
- Thought Leadership
Prior to being acquired by AMP Advice in 2019, JP Media partnered with Australian financial services giants ipac Western Australia and ipac South Australia for a seven-year period. At the time, ipac was one of Australia’s largest and most high-profile financial services organisations.
JP Media was engaged to roll out strategic state based and national profile building campaign for both ipac’s Western Australian and South Australian operations. JP Media worked closely with ipac’s state and national management teams to position the ipac brand through targeted public relations, digital strategy and executive profiling.
Through this partnership, JP Media has developed a contact book of national financial influencers and writers across the country.