Case StudyNational Wine Centre
Communication, Design and Branding
- Strategy Skill
- Creative thinking
- Digital engagement
Exposure // Trust // Growth // National pride // National awards // Sell-out events
What a jewel we have in the National Wine Centre. It’s not only a function centre, but a unique hub showcasing all of Australia’s wine regions. Since 2014, JP Media has been the NWC catalyst, relaying its many messages via traditional public relations, but also social media, graphic design, copywriting, and even creative event support. JP-style strategic planning and savvy communications has hailed the diverse NWC events across the state, brightly spotlighted its national tourism offerings, and promoted its once-unsung Wined Bar, a casual food and drinks space.
The JP-driven word has spread via up-to-the-minute channels, effectively boosting the centre’s local and national profile. It shows in the results: more people tasting and tapping into the centre, and, a swag of national tourism and industry awards. JP Media also manages the NWC digital community, led by a regular audience of more than 20,000 users of multiple online platforms, and growing. The reach is unprecedented. Go team JP.