Case Study

Distance proved no barrier to one financial commentator in Western Australia, who found his unique brand of advice had become so highly sought after that he needed help with his profile, website and general management. Patrick Canion, CEO of AMP Advice in WA, sought out JP Media. He flew the team to Perth to consult on a management package that would streamline his hectic working life. As a result of valuable brand workshopping, JP steered the creation of a personal brand and associated assets. Mapping the brand journey was a collaboration between JP and Patrick’s AMP team. JP went on to develop a range of brand concepts, a website and structure marketing campaigns.

For Patrick it was a business move that has been so successful that he was commissioned to write a financial-advice book, ghost written and designed by JP Media.