Case Studies
Rundle Mall PlazaOverview
PROCESS
- Strategic communications
- Stakeholder management
- Digital expertise
RESULTS
- Brand awareness
- Community engagement
- Increased digital footprint
Blanket local and national coverage about the redevelopment of Adelaide’s Rundle Mall Plaza all tracks back to JP Media, charged with managing the shopping destination’s public relations, communications and social media. A successful maximum-effect strategy resulted in a full spread of coverage in February 2018, when the multimillion dollar, four-level redevelopment of the Plaza, and the pending arrival of world-renowned fashion retailer H&M, was announced.
It was about piquing interest from the community, highlighting the topical offering and delivering the goods to JP Media’s deep media contacts, in all facets of news, features and business.
Rundle Mall Plaza is just one of JP Media’s major property clients with JP Media reporting to the Sydney-based developer.
