Event Marketing, Design and Communications

Raising the profile and inspiring people internationally to attend Australia’s leading space sector event

JP Media worked with the Andy Thomas Space Foundation to design and brand the 19th Australian Space Forum in Adelaide, and deliver the digital marketing and communications campaign that drove registrations and national media coverage.

Services

  • Creation

    • Graphic Design
    • Event and Environmental Design

  • Communication

    • Public Relations
    • Social Media Management

  • Digital Marketing

    • Email Marketing
    • Paid Advertising (Social & SEM)
DIGITAL MARKETING, COMMUNICATION & CREATION
Australia’s space sector. Adelaide’s moment.
LEARN MORE ABOUT THE AUSTRALIAN SPACE FORUMLearn more

Objectives

To design a cohesive visual identity across all event collateral and deliver a sustained marketing and communications campaign to drive registrations and generate national media coverage for the 19th Australian Space Forum.

Key Goals

  • Design and produce a full suite of event collateral across the whole forum.
  • Drive delegate registrations and pre-event awareness across email, social and paid channels.
  • Secure media coverage to raise the Australian Space Forum’s profile.
Panel of speakers on stage at the Australian Space Forum with The Andy Thomas Space Foundation branding projected on the walls
Newspaper coverage of the forum in the South Australian Business Journal and The Daily Telegraph
Two delegates smiling at a laptop and phone at the Australian Space Forum
Designed event collateral including the 19th Australian Space Forum program handbook, speaker pages and stream schedules

The Solution

The Andy Thomas Space Foundation appointed JP Media as its design, digital marketing and communications partner for the 19th Australian Space Forum, held at the Adelaide Convention Centre on 21 and 22 July 2026.

Comprehensive Event Design

A full suite of event collateral was designed: banners, media walls, signage, program booklets, delegate handbook, digital wayfinding and presentation templates. Gala dinner materials such as placecards and menus were produced, plus marketing assets.

Digital Campaign

A sustained digital campaign ran across organic social media, paid SEM and social advertising leading up to and during the event. EDMs were designed, built and distributed, covering early registration prompts to event-week communications.

PR & Communications

We managed media releases and coordinated interviews in the lead-up to and live during the forum. Coverage featured in print, online, TV, and radio.

THE RESULTS

61.19%

Average email open rate

Across 13.6k sends, plus over 1k ticket clicks.

15.97%

Average organic engagement rate

45 posts across LinkedIn, Instagram, and Facebook produced 25k combined reach, 28k+ views, 4.5k engagements.

65.2k impressions

Across Google Ads

3.2k clicks, 176 conversions

229k impressions

On LinkedIn Ads

6.8k clicks, 2.98% click through rate, $0.88 cost per click

Features and interviews

Across various channels

Including national Channel 7 News, Australian Financial Review, ABC Adelaide Breakfast, FiveAA, The Advertiser and nationally syndicated News Corp titles, The Post SA, Australian Defence Magazine and InDaily’s newsletter.

Instagram post on a phone screen from The Andy Thomas Space Foundation announcing registrations open for the 19th Australian Space Forum, held against a backdrop of a satellite in space.

Project Feature

The 19th Australian Space Forum is South Australia’s flagship space industry event, bringing together international space agencies, senior government ministers, defence figures and industry leaders for two days of keynotes, panels and exhibitions. Speakers include Australian Astronaut and 2026 Australian of the Year Katherine Bennell-Pegg, Head of the Australian Space Agency Enrico Palermo, and representatives from NASA, the National Space Agency of Singapore and the Taiwan Space Agency.

Our scope covered the full event footprint: designing the environment delegates walked into, running the campaign that brought them there, and generating the coverage that followed.

Watch On Channel 7 News

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